This research explores the effects and factors of messages containing the dangers of particulate matter and health information on players’ health behavioral intentions in a serious game environment. Data collection was performed as an experiment using AI chatbot system and playtest methodology, and experimental data of 120 college students was used for analysis. As a result of the main research, first, message interaction had a positive effect on health behavior intention by mediating perceived threat moderated by fear level. Second, the effect of each message type on health behavior intention was greater when it was a social norm message than a general message.

 Citation  

장한진, 이원호, 노기영. (2022). 미세먼지 기능성게임에서 AI 챗봇의 메시지유형이 건강행동의도에 미치는 효과. 한국게임학회 논문지, 22(4), 51-60.