This study extended the risk information seeking and processing (RISP) model by incorporating behavioral intention into the original model and examined the relationships between particulate matter (PM) risk perception, risk information processing and PM preventive behavioral intention. In addition, correlations between a new variable, optimistic bias, and other variables were investigated. The data from 1,500 online survey participants showed that risk perception and negative affect responses were positively related to preventive behavioral intention through information seeking and processing. Moreover, optimistic bias had negative correlations with other variables. These findings can contribute to developing the RISP model and suggest that PM prevention campaigns use negative emotional appeal as well as informational appeal.

 Citation  

구윤희, 안지수, 노기영. (2020). 미세먼지 위험인식이 위험정보 처리와 예방행동에 미치는 영향: 확장된 위험정보 탐색처리 모형의 적용. 한국방송학보, 34(1), 5-28.